Branding, Creativity, and Everything in Between

Welcome to my blog, where I share insights on branding, creativity, and the content marketing process. Each post is designed to spark ideas, offer practical takeaways, and give you a behind-the-scenes look at how I approach strategy and storytelling.

How to Spark UGC Without Begging For It
Amanda Ellis Amanda Ellis

How to Spark UGC Without Begging For It

Begging for UGC doesn’t work. Crafting share-worthy experiences does. In this post, we’ll break down how to turn everyday moments into authentic marketing gold.

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The Importance of Stepping Back
Amanda Ellis Amanda Ellis

The Importance of Stepping Back

We’re taught to power through stress like it’s a badge of honor, but that mindset can quietly drain your creativity and energy. Stepping back isn’t weakness; it’s one of the smartest strategies you can use to protect your inspiration and prevent burnout. In this post, I’m sharing what a short break taught me about productivity, creativity, and knowing when it’s time to pause.

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The Anatomy of a Strong CTA
Amanda Ellis Amanda Ellis

The Anatomy of a Strong CTA

Your content might look great, but it falls flat without a strong call to action. Here’s how to craft calls to action that grab attention and drive real results.

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My Top Lessons from a Summer of Networking
Amanda Ellis Amanda Ellis

My Top Lessons from a Summer of Networking

Networking isn’t just about big events or business cards; it’s often the small, unexpected conversations that matter most. This summer, I learned how coffee chats, casual introductions, and even awkward moments can lead to real opportunities. Here are my top lessons from a season of networking.

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I Finished School… Now What?
Amanda Ellis Amanda Ellis

I Finished School… Now What?

Graduation is exciting, but what happens when the celebrations end and the future feels wide open? Here’s what I’ve learned from navigating the strange, uncertain “in-between” phase.

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Phoning A Friend: The Power of Peer Feedback
Amanda Ellis Amanda Ellis

Phoning A Friend: The Power of Peer Feedback

Stuck on a tiny design choice, I sent my business card mockup to a friend and ended up with a full-on feedback session. What I learned from that experiment completely changed the way I look at peer input.

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