Pinboard is my personal mock project. It’s a content coaching service designed to help individuals and small businesses get unstuck creatively. It’s built around a simple idea: sometimes you just need a sounding board, not a full-on marketing team.
The name “Pinboard” was inspired by the concept of detective-style cork boards used to map out connections and ideas. For the logo, I used the Garet font family, a personal favorite of mine. I added a simple thumbtack icon over the “i" to give it some creative flair. The design leans into a color-blocked layout, and it is meant to feel warm, modern, and approachable.
Coming up with new ideas for content can be overwhelming. That’s where Pinboard steps in, offering support by brainstorming reels, campaign themes, thought leadership posts, and brand storytelling ideas that align with you and your brand’s goals. Pinboard is about helping people articulate their messages in ways that are creative, strategic, and meaningful to them. This kind of service would be extremely helpful for creators and business owners who are great at executing ideas, but struggle with coming up with them.