Lucen is a clean skincare concept designed for sensitive, acne-prone skin. Developed with health-conscious consumers in mind, Lucen provides skincare made with fragrance-free formulas and skin-loving ingredients that nourish without irritating the skin barrier. The brand is calm, confident, and joyful with a polished and professional aesthetic. I used minimalist visuals, a gold and cream palette, and the tagline “Show Your Glow” to capture the brand’s essence and values.

I created the logo using Adobe Illustrator and created the graphics using Canva.