FizzPop is a sparkling water brand that targets Gen Z, young Millennials, and young consumers who want a healthier alternative to soda. I created this brand to sharpen my skills in graphic design and brand building.
I wanted to go with a fun and energetic aesthetic for the logo. For the accents and smaller details of the logo, I drew some inspiration from the 1990s, where squiggles, zigzags, and confetti were commonly used in design. I drew the logo by hand, then created the final design on Adobe Illustrator. I also created a blue bubble pattern that the brand could use in its marketing materials.
I used Coolors to create FizzPop’s color palette. I wanted to use bold, high-contrast colors, so I chose vibrant yellows and purples to contrast against a lighter blue background. The final palette has great flexibility for digital and print applications. The purple in the design’s color palette can easily be adjusted to match different drink flavors like orange or lime.
